Outstanding Creative – Financial Literacy Program 2018

For 2018, Northern Credit Union sought to build upon its commitment with a distinctive financial literacy program to educate Northerners about their finances. The 2018 program was also intended to enhance NCU’s affiliation with local schools and their students, and to build awareness for the credit union’s online literacy game, “Surviving the Financial Wild.” The 2018 financial literacy program combined technology with grassroots tactics. The latter came in the form of face-to-face interactions with students, along with content that spoke directly to them. NCU branch staff hosted Financial Literacy workshops at Ontario schools throughout November 2018, which was Financial Literacy Month. Branch Managers reached out to the schools in their area, including institutions they previously had relationships with during the 2017 program. Topics included budget building, types of lending and how to save for retirement. Students also played a financial literacy trivia game whereby winning teams were awarded prizes. Financial literacy brochures were provided as a takeaway to all participants As the result of the program and PR activities, NCU’s Senior Vice President of Sales had an interview with SaultOnline.com which gained substantial views, and the story was also published on multiple reputable websites.

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Credit Union
Northern Credit Union
Division
2
Category
Financial Education
CREDITS
Lucidia, Ltd.
Award
AIME