Fusion is the phenomenon of two or more things coming together to form something new. It’s about more than just creating a spark and igniting change. It’s about creating tremendous amounts of energy that net only positive returns. With the reveal of Fusion’s new brand, the new website would fuse two legacy websites to create one meaningful online experience. Their strategy included: designing each page from the members’ perspective – highlighting benefits over features, simplifying the content to align brand to the tone of voice, providing users with a better understanding of the Fusion brand story using sliders that are highly visual and emotional, using live text to increase SEO and more. Stats for new website: • Sessions - 36,798 • Pageviews - 63,389 • New vs. Returning Visitors to website – New 21%, Returning 79%