Making Money Make A Difference 2018 Holiday Video

Connect First Credit Union aims to Make Money Make a Difference through acting local in their communities. To launch and bring awareness of their new community involvement program, NeighbourGood, they challenged their more than 40 locations across Southern Alberta and Administrative to take $500 and do some serious good in their ‘hood. Connect First had 100% team participation organization-wide, exceeding participation goals and expectations. In total, teams gave over $30,000 in donations and gifts, gathered in excess of a thousand pounds of non-perishable items for local food banks, adopted 15+ local families, worked with approximately 40 community partners and successfully challenged other local businesses to make a difference in the communities that Connect First operates in. • 100% participation – 110% of target • 330,000 impressions • 255,661 video plays – 286% of target, 383% of 2017’s viewership 595 points of engagement (comments, likes & reactions) • 80 shares Being a meaningful part of their communities has always been at the heart of how Connect First does business, and giving back to the people that support them has always been an important part of that. When given the opportunity to make an impact in local neighbourhoods, their employees put Connect First’s mission and values into action.

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Connect First Credit Union




Public and Community Relations


Connect First Credit Union Marketing & Community Department The Light Factory Arcane Digital Marketing