The aim of this campaign was to target all demographics and appeal to multiple age-groups. They achieved this through three phases of the same campaign, using various “personalities” and strategically placing the artwork materials in an effort to target the groups which would pick them up. With a customized creative campaign they were able to achieve hyper targeting and a much greater reach, this campaign appealed to the masses with something for everyone. The strategy was to achieve new deposit opportunities and retain existing deposits through targeted marketing. The bonus offer was an additional piece that was given on new dollar deposits only, attracting new members and locking in long term deposits. Growth in deposits during this campaign period was $22 million dollars. The Google Ad for this campaign had an outstanding click-through rate (CTR) of 6.92%.