Tough times in the economy mean that people are looking for great rates and savings opportunities that matter. First Calgary Financial introduced its first high-interest savings account, encouraging members to take their goals for the future to new heights with a limited time offer. Their objectives were to bring in new money in savings accounts, attract new members and push foot traffic to branches to create opportunities for conversation. They used a combination of radio spots, targeted digital marketing, social media posts on Twitter, Facebook and Instagram, targeted ads on digital channels, trackable landing page on their website, print ads, in branch collateral and more. The campaign resulted in $119 MM+ in new money, 296 new members (where 125 members opened additional products or services) and over 5,000 new accounts.