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Invested in Rural Alberta

In January 2021, Vision Credit Union’s board began officially investigating a merger with Pincher Creek Credit Union (PCCU) under Vision’s banner. Pincher Creek was Vision’s first foray into southern Alberta. Our job was to build brand equity in a completely new region while walking members from introduction to conversion in a matter of months. It would require a full court press. The multi-stage, integrated marketing campaign started with eye-catching pinwheel images (a nod to the thriving wind energy industry in Pincher Creek) and evolved to images and stories of local credit union members.

Credit Union

Vision Credit Union

Peer Group

Peer Group 2


Integrated Consumer Marketing


IVY Design Inc.