Shop Your Neighbourhood is a digital neighbourhood offering users a way to virtually explore specific neighbourhoods in our branch communities in an effort to help promote and support local businesses. With the struggles of small businesses at the forefront of daily news and viral social media campaigns, we felt that it was our duty to step up and offer support to the small businesses who were facing lower sales and other challenges due to limited hours and closures as a result of the COVID-19 pandemic. ShopYourNeighbourhood.com quickly became a benefit to the general population in need of certain products and services, and with a new desire to be a part of the buy local movement. YNCU wanted to find a safe way to reach out and support these businesses, and with our already virtual world now turning to digital platforms for everything from sales to socializing, the creation of virtual neighbourhoods in our communities was the answer. Experience a “walk” down the street from the comfort of home as you scroll though store-front imagery with the option to select the store or business you wish to visit. Once you click inside you will have access to contact information, website links, current hours and online shopping/ordering links for each individual business along the specified street.