Financial advice doesn’t have a reputation for being the most entertaining subject matter. But what if it could be? Introducing: Your Two Cents—a web series dedicated to educating the next generation of financially savvy consumers. Using humour and pop-culture references, the 24-segment web series was filmed in short, digestible segments perfect for the limited attention spans of a key target audience: millennials and Gen Z. The series was designed to reach young Atlantic Canadians where they spend the most time—online.
