Photo of the back of a VW van.
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Credit Union Day Awareness Campaign

Vision’s ICU Day campaign was tactical and considered. What began as a photo contest about home and community connection morphed seamlessly into a credit union values campaign, that supported community stories, that became content for a community calendar, that drew members to donate to their local food bank at branch ICU Day events.

Credit Union

Vision Credit Union

Peer Group

Peer Group 2

Category

Content Marketing

Credits

IVY Design Inc.

Award

AIME