As a small credit union in the heart of Canada’s largest financial district, gaining new deposits after the RRSP season can be a challenge. While this is not uncommon for credit unions, it is particularly difficult for a local credit union situated in the heart of Downtown Toronto to stand out amongst the overwhelming budgets and campaigns of the Big Five banks. With only one branch in the downtown core, Luminus Financial found creative and strategic ways to make sure they were noticed by local commuters and members. By staying in front-of-mind through a mix of traditional and digital marketing channels, including the use of geo-targeted advertising during peak commuting hours, Luminus not only met their goal of increased deposits throughout Q2 but boosted annual deposits by more than 22%, achieving their annual deposit goal five months before the end of the year!
