On January 11, 2021, FirstOntario Credit Union launched our first-ever online-only banking platform. Its goal was to provide a simple, convenient experience, while maximizing the saving opportunities for members. But we couldn’t just get our name out there. We needed a campaign on a modest budget to resonate. So, Saven Financial was born. It was an online hub for one thing, and one thing only. You guessed it. Saving. Staying true to it being an online platform, we developed a campaign that was 100% online, focusing on two products – a High Interest Savings Account and Guaranteed Investment Certificates. Every single communication featured “words” like – Stashin’. Keepin’. Scrimpin’. It allowed us to communicate the products, but also get our name out there as much as possible. The brand was represented visually in how we wanted customers to see us – warm, welcoming and straightforward. In addition to creating a home for Ontarians to save, with each deposit, Saven would make a charitable donation on behalf of the member. So, saving also meant giving! In one year, our digital campaign earned some exciting results. We saw CTRs upwards of 29%, and reached a search impression share of 63.79%. As well, the ROAS on the campaign spend was 725x, and deposits crushed targets by over 33%. For our members across Ontario, Saven stands for saving. And, to us, it clearly also stands for impressive results.