A commitment to build a strong and vibrant community through Community Fund Grants is a beautiful thing! Making the program efficient, branded with a consistent look and feel, and marketed in a way so that people actually hear the story – that makes that program even more beautiful! That's just what Weyburn Credit Union did! They made the story of their Community Fund into one that their members and community couldn't ignore – and not only that they couldn't ignore, but a story that was meaningful and relevant to them. By making their Community Fund better, they make the impact they have on their community bigger. By making their impact bigger, they tell their story to that many more people. The more people who connect with the story and choose to make WCU their primary financial institution, the more profits get put into the Community Fund. The more profits that get put into the Community Fund, the more amazing things can be done.
