Invest Smart, Eat Well

To increase deposits and engagement with existing Moya Financial members, we created the Invest Smart, Eat Well campaign. It had direct marketing at its core, with online, social media, and in-branch supportive marketing. The campaign, which ran over the spring and summer of 2019, was the most successful campaign in Moya Financial history, exceeding expectations by over 40%. We matched a great product offer with on-target creative, a powerful combination with our core members.